Do Attractive Documents Work Better?

Design expert Donald Norman has written that when people are anxious, they narrow their thought processes. Conversely when people are happy, they become more creative and imaginative at solving problems. If this is true, it means that one of the best things a technical writer can do is create beautiful content that moves readers to a happier, more adaptive emotional state. Or so I contend.

What If Technical Writers Thought of Themselves As Artists?

Technical writers usually think of their job in functional terms: to help end users know something (such as how frequently an oil change is needed for your car) or do something (such as how to actually change the engine oil). Creating beautiful content is typically not seen as a core part of the equation. But what if technical writers thought of themselves as artists whose aim is to create a thing of beauty? Isn't that, in the end, what makes for a positive user experience?