For years I have tried to navigate a healthy relationship with social media, with limited success. Though I deleted Twitter from my phone and silenced my Facebook notifications, I became attached to Instagram and was still checking it (and Facebook) many times a day. That changed a week ago after I listened to a podcast on digital minimalism. The podcast didn't just bring up the usual arguments against social media. It presented an attractive vision of focused living. That combination---damning evidence and the beauty of a more fulfilled life---is what finally pushed me to go on a social media fast.
Design expert Donald Norman has written that when people are anxious, they narrow their thought processes. Conversely when people are happy, they become more creative and imaginative at solving problems. If this is true, it means that one of the best things a technical writer can do is create beautiful content that moves readers to a happier, more adaptive emotional state. Or so I contend.
For technical writers, content reuse it a great idea---but way more difficult in practice than it sounds. Here are some of my practical suggestions on how to do it in a sustainable way, based on my years of experience implementing it with tools like Confluence and Madcap Flare.