What If Technical Writers Thought of Themselves As Artists?

Technical writers usually think of their job in functional terms: to help end users know or do something, such as configuring their notification settings or changing the engine oil. Creating beautiful content is not part of the equation. But what if technical writers thought of themselves as artists whose aim is to create a thing of beauty? Isn't that, in the end, what makes for a positive user experience?

My Article from STC Intercom: Designing Wiki Templates for Today’s Web

Last November I published an article in Intercom, a magazine produced by the Society for Technical Communication. It was paywalled at the time, but the exclusive rights period has since expired so I have copied it here. Synopsis: A regular part of the technical writer's job is to design document templates that help others jumpstart the writing process. How do our template design strategies change as more documentation moves from the print medium to web browsers and mobile devices?