Technical writers usually think of their job in functional terms: to help end users know something (such as how frequently an oil change is needed for your car) or do something (such as how to actually change the engine oil). Creating beautiful content is typically not seen as a core part of the equation. But what if technical writers thought of themselves as artists whose aim is to create a thing of beauty? Isn't that, in the end, what makes for a positive user experience?
For technical writers, content reuse it a great idea---but way more difficult in practice than it sounds. Here are some of my practical suggestions on how to do it in a sustainable way, based on my years of experience implementing it with tools like Confluence and Madcap Flare.